When you go to buy a t-shirt from Adidas, you are not paying for the t-shirt, but for the brand. That’s how good Adidas is when it comes to branding. Ergo, keep the following tips in mind while branding your company and you’re golden!
Create Something from Nothing
People are not looking for the same products from different brands. The market always witnesses a demand for change. With the coming of technology and other privileges, the brands are required to be different in a homogeneous market.
Unlike a monopoly market, markets with competitors with the same product have a tougher race to run. To stand out in the market, one thing to be sure of is to be clear with the purpose of the company. The clients promise to react positively to a brand with a better definition of itself. They need to be assured of the fact that the brand they choose is not only up for profitability but for being true about its objective. You don’t want to lose your soul customers to dejection!
No one likes to be confused. We are talking about branding here, and it requires being consistent on every platform of marketing such as digital marketing, online PR or search engine marketing; the list is endless.
People are out to buy your brand, and not your product. The logo, the colour schemes, the actors in your advertisements, etc. should be consistent to an extent where the brand’s impression has been made. The different digital marketing schemes have a wider arena for the brands to highlight themselves in. Having said that, being open to changes mustn’t be forgotten about.
What good are the social media marketing platforms if you do not create a rapport with your customers! Harley Davidson, the company attributed with halo effect all over the world, started off with a group for its audience – Harley Owners Group (HOG). The tactic of touching the emotional chords of the audience is always a smart move. Build a rapport of your brand and let your brand do the talking this time.
Gone are those days when posters and hoardings were the only way to brand a company. In a digital age where everyone and everything is online, give digital marketing the deserved impetus and the ‘money’ gods will give you success in return!